Your TV set is about to become a whole lot more epic.
That's right! Watch your favourite movies in rich 4K HDR quality. Receive specially-curated, personalised recommendations. Enjoy content from your smartphone on the big screen. Get FREE 4K upgrades of anything in your iTunes library. And lose yourself in fully-immersive, devilishly addictive gaming experiences.
Welcome to the awesome world of Apple TV 4K – telly that’s tailored especially for you.
And if you’re an EE customer, you can even combine Apple TV with your free Apple Music subscription, to create the world’s most mind-blowing jukebox. With over 40 million tunes at your fingertips, you’ll never be stuck for something to listen to.
You could even turn up the central heating and dim the lights without leaving the sofa – all through Apple’s Home app and HomeKit accessories!
So if you’re wondering what all the fuss is about, here are seven reasons you’ll love Apple TV 4K.
TV that’s more lifelike than ever
Apple TV gives you a spectacular 4K picture that blurs the lines between your TV set and reality itself. Using four times as many pixels as standard HD, this is TV at its most thrillingly true-to-life. And with a near-endless supply of Hollywood blockbusters, Netflix binge-watches and crunch sporting clashes to choose from via your subscriptions, you’ll never be short of quality to watch. Pick out every single blade of grass during that thrilling Manchester derby, and every ripple of Dwayne Johnson’s muscles in Baywatch. This is TV as you’ve never experienced it before.