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How technology is shaping the future of cinema

22nd September 2017

Remember the first time you experienced a movie on the big screen? The way the hairs on the back of your neck sprang to attention as ferocious CGI dinosaurs overran Jurassic Park? Or the wide-eyed wonder you felt as Woody and Buzz jostled for Andy’s affections in Toy Story?

Of course you do. But nowadays, we’re more likely to fire up Netflix on an iPad than head to the local multiplex for our cinematic kicks. That back-of-the-theatre, big screen buzz is something we’re in danger of forgetting. At least, until now.

Incredible virtual reality tech is breathing new life into the cinema experience, providing enough thrills and spills to put a smile on the face of even the most jaded movie buff. Affordable VR headsets like Google Daydream View and Samsung Gear VR instantly turn the humble smartphone into your very own personal cinema, giving you a movie theatre fix in the comfort of your own home. Better still, it can even hand you a starring role in a Hollywood blockbuster – but more on that in a moment…

So if you’re looking for some clever new kit to take your viewing to the next level, grab some popcorn and let us explain what VR can do for you.

Join the cast...
Ever fancied taking on Darth Vader in a lightsaber duel? Or giving Lightning McQueen a run for his money in the Piston Cup? Well hook a VR headset up to your smartphone, and you can. And this is just the start. Hollywood’s biggest names are pouring their resources into VR technology, keen to exploit its ability to put the viewer slap-bang in the centre of the action. With the thrilling prospect of watching movies in 360°, we’re on the brink of the biggest change in the way we watch movies in years.Fast & Furious director Justin Lin’s short movie Help is a tantalising glimpse at the way cinema is evolving. YOU are the star of this film, roaming the streets during a terrifying alien attack on Los Angeles – dodging huge explosions and tackling lizard-like creatures ripping their way through subway carriages. It’s certainly another level to watching Love Actually with your feet up.
 

You’ll never run out of things to watch...
The biggest names in on-screen entertainment are eager to exploit the incredible possibilities of 360° action. You can already star in VR spin-offs of blockbusters like The Hunger Games and Star Wars; and now Netflix and YouTube have released cutting-edge VR apps specially designed for audiences using headsets. There’s also an unofficial army of VR buffs on YouTube, each one getting to grips with the new technology and producing their own takes on the fully-immersive cinema of the future. Maybe you could even have a go yourself?

Your own super-sized screen...
Sure, the convenience of watching Dunkirk or Guardians of the Galaxy II on your phone on the way to work is pretty cool; but let’s face it, most blockbusters are produced with the big screen in mind. And that’s where VR really comes into its own.  With a VR headset, like Google Daydream View or Samsung Gear VR, you don’t just get your own personal cinema, you get an immersive big-screen experience, previously only found in multiplexes. So you can enjoy all those action set-pieces just as the director intended, wherever you are. Just strap on the headset and you’ll be transported to galaxies far, far away while you clatter along on the 7:52 to Liverpool Street.

Dodge the distractions...
Are you one of those social media addicts who can’t help checking Facebook no matter how gripping Game of Thrones might be? Don’t worry, you’re not the only one! It’s no secret that our waning attention spans and ever-present smartphones make it all too easy to zone out of a movie or TV show. Well VR headsets can help you ditch those external distractions and rediscover the days when you managed to pick out every twist and turn in the plot, however complicated. You’ll never have to use that rewind button again.

Beyond movies...
There’s an awful lot more to VR headsets than just watching movies. The gamers out there will already know about the extra dimension VR adds to Resident Evil and the like. Not much of a gamer? Then why not take a round-the-world trip from the comfort of your sofa? Google has been working with major global landmarks to produce incredible VR tours of places like the Pyramids of Giza and the Taj Mahal. Think of the cash you’ll save on air fares! And if you’re a budding snapper, panoramic photos really come into their own when you view them with a VR headset.

Are you ready to take the plunge into the thrilling world of Virtual Reality? Then check out the awesome Daydream View and Samsung Gear VR headsets…  

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