The monthly price shown, add-ons and all out of bundle charges will increase on or after 31st March every year by the Consumer Price Index rate of inflation published in January that year, plus 3.9%. See ee.co.uk/increase for details. Please note the cost of other services you take from us may increase or decrease while you're an EE customer.

Please note the cost of other services you take from us may increase or decrease while you're an EE customer.

Trade In: Available to new and eligible upgrading EE customers in-store, over the phone or online. Trade in an Apple Watch Series 3, Apple Watch Series 4 or Apple Watch Series 5 (cellular variants only) and get the new Apple Watch on selected EE price plans to qualify for £100 credit, that can be used to cover the upfront cost of your new device and/or as a credit on your account. Your device must be in good working order, power up and have no major screen damage to qualify for the promotion. If your device is damaged, you may be liable to pay a damage fee. If you sign up for this offer over the phone or online and you then fail to send us an Apple Watch Series 3, Apple Watch Series 4 or Apple Watch Series 5 (cellular variants only) that (1) is in good working order or (2) that is as described, you will be liable for the £100 trade in value given as a discount. This will be applied as a charge on your next bill. Device cannot be returned so ensure all contacts and data have been backed up. We reserve the right to ask for proof of ownership and to check that the device has not been reported as lost or stolen. If you cancel your new plan or return your new device, you will not be able to retrieve your old watch and will only be offered, by way of refund, an amount equal to the trade in price given for your old watch. You will not be entitled to the additional credit provided under the offer. Cannot be used in conjunction with any other offer. Full trade-in terms at ee.co.uk/help.

Apple Watch 24 Month Family Member Plan:24 month minimum term. Subject to credit check. Monthly charges assume online billing. Upfront cost may apply depending on model. Plan available on Apple Watch Series 4 or later release only. Only available to Consumer and Small Business Customers on a Consumer Pay Monthly or SIM only phone plan with an iPhone 6s or later release (running iOS 14 or later). If you cancel your Smart Watch plan within the minimum period, a cancellation charge will apply. Smart Watch plan is not eligible for Multiplan discount. Apple Watch must be paired to an iPhone on the EE network to set up. Family Member Plan includes an allowance of calls, texts and data for in the UK. You may need to download music to your Apple Watch from your music app to listen, subject to app functionality. 4G coverage required. Data is UK use only. Check your coverage at ee.co.uk/coverage. Subject to availability. Further terms apply, see ee.co.uk/terms.

Apple Watch SIM Family Member Plan:30 day minimum term. Subject to credit check. Monthly charges assume online billing. Plan available on Apple Watch Series 4 or later release only. Only available to Consumer and Small Business Customers on an EE Consumer Pay Monthly or SIM only phone plan with an iPhone 6s or later release (running iOS 14 or later). Unlimited data free for the first 6 months, 10GB for £5 a month thereafter. You may only benefit from the free and unlimited offer once for the same Apple Watch. Smart Watch plan is not eligible for Multiplan discount Apple Watch must be paired to an iPhone on the EE network to set up. Family Member Plan includes an allowance of calls, texts and data for in the UK. 4G coverage required. Data is UK use only. Check your coverage at ee.co.uk/coverage. Further terms apply, see ee.co.uk/terms.

Apple Watch 24 Month Personal Paired Plan: 24 month minimum term. Subject to credit check. Monthly charges assume online billing. Upfront cost may apply depending on model. Only available to Consumer and Small Business Customers on a Consumer Pay Monthly or SIM only phone plan with an iPhone 6s or later release (running iOS 13 or later). If you cancel your iPhone Plan you will no longer be able to use data or receive/make calls and texts on your Apple Watch. If you cancel your Smart Watch plan within the minimum period, a cancellation charge will apply. Smart Watch plan is not eligible for Multiplan discount. Apple Watch must be paired to an iPhone on the EE network to use data and receive/make calls and texts in the UK on your Apple Watch using the allowance from your iPhone plan. While your Apple Watch is in proximity to your iPhone connected via Bluetooth, your Apple Watch will use the data allowance from your iPhone Plan. You may need to download music to your Apple Watch from your music app to listen, subject to app functionality. 4G coverage required. Data is UK use only. Check your coverage at ee.co.uk/coverage. Subject to availability. Further terms apply, see ee.co.uk/terms.

Apple Watch SIM Personal Paired Plan: 30 day minimum term. Subject to credit check. Monthly charges assume online billing. Only available to Consumer and Small Business Customers on an EE Consumer Pay Monthly or SIM only phone plan with an iPhone 6s or later release (running iOS 13 or later). Unlimited data free for the first 6 months, 10GB for £5 a month thereafter. You may only benefit from the free and unlimited offer once for the same Apple Watch. Smart Watch plan is not eligible for Multiplan discount. Apple Watch must be paired to an iPhone on the EE network to use data and receive/make calls and texts in the UK on your Apple Watch using the allowance from your iPhone plan. If you cancel your iPhone Plan you will no longer be able to use data or receive/make calls and texts on your Apple Watch. While your Apple Watch is in proximity to your iPhone connected via Bluetooth, your Apple Watch will use the data allowance from your iPhone Plan. 4G coverage required. Data is UK use only. Check your coverage at ee.co.uk/coverage. Further terms apply, see ee.co.uk/terms.

The legal bit

Pay Monthly Smart Watches